Hiyya Hair Care Kit

I aimed to capture ideas of empowerment, beauty, and confidence with this brand. I also wanted the Muslim identity to shine through this kit. I started by sketching different logo iterations both pictorial and typographic. The pictorial aspect conveys the duality of wearing the hijab and having beautiful hair. I loved this idea; luscious hair although it’s covered.

I experimented with different patterns, inspired by Islamic art and architecture. I looked at Arabic calligraphy such as those found in mosques in Syria and Iraq. The flow of the letters mimicked the flow of the long and healthy hair, which paired perfectly with the cursive typography. Thus, the final logo is below.

Several iterations were considered for the items that would go inside the box. I knew the end goal was to have a carefully curated kit that would empower women to take care of their hair. The hair oil was a definite element. After considering the main focus, which is healthy hair, I researched several hair care methods from experts and hair care product owners such as Carol’s Daughter. I decided to add a scalp massager, a bamboo under cap, a chiffon veil, and a detailed brochure to explain the hair care routine.